UTM Builder

Build UTM tracking codes for your campaign URLs

Build Your UTM URL

The full website URL you want to track
The referrer (e.g., google, newsletter, facebook)
Marketing medium (e.g., cpc, email, social)
Product, promo code, or slogan
Identify the paid keywords
Differentiate similar content or links

About UTM Parameters

UTM parameters are tags added to URLs that help you track the effectiveness of marketing campaigns across traffic sources and publishing media in analytics tools like Google Analytics.

Required Parameters:

  • utm_source - Identify the advertiser, site, publication
  • utm_medium - Advertising or marketing medium
  • utm_campaign - Individual campaign name, slogan, promo code

Optional Parameters:

  • utm_term - Identify paid search keywords
  • utm_content - Differentiate similar content/links within the same ad

Example Use Cases:

  • Email campaigns: Track which email newsletters drive traffic
  • Social media: Measure performance across different platforms
  • Paid advertising: Monitor ROI of various ad campaigns
  • A/B testing: Compare different versions of content